As graduation gets closer I have been applying for a couple jobs, and in the process I have been gathering information to use in my portfolio. I have found all the work I have done for my portfolio has truly paid off! At the time, it seemed like another press release was pointless, but after creating my portfolio and seeing my compiled work it really does bring me confidence that I will get a good job.
I have learned that for PR, potential employees must show employers what they are capable of, rather than just tell them. Employers like to see what you have done, and what you can bring to their company. I really learned the importance of this at the PRSSA conference, when I heard several CEO’s talk about hiring people because of their great portfolios.
I learned that like several projects in PR, you should use the inverted pyramid when you create your portfolio. This means the most important or work you are most proud of should go first, and proceed with value towards the end of the portfolio. Press releases should be in their own section, and they should also be what you consider your best work.
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