Community Relations - OLDHAM POST

I have recently been interested in learning more about community relations with companies. Community relations benefit both the company and the community. It goes beyond just service (even though that is a great way to gain respect in a community), to customer and employee relations, recruitment, and advertising.

Companies need to analyze both their community’s needs, as well as their employees. It is essential to make employees happy because they ultimately can be the best source to promote your company. For example, if an employee is telling their neighbor about how great it is to work at your company, then their neighbor will be more apt to become a customer there. It is important for companies to know their community- know the demographic, and know your target audience.

Nonprofit events are good, but they only work if the nonprofit organization and the public does not just see it as being used to promote a company or agency.