Certain skills are essential to PR specialists; I believe several of these include being aware of social media as well as new software such as the ADOBE series. Recently, a friend of mine got hired because of her knowledge about social media. For college students Facebook and Twitter are daily life, it is how we communicate with one another. However, for older generations, who often tend to be the CEO’s of large companies, are not aware of how to use social media.
College students often overlook the skills and experience they have that could be essential to certain companies. My friend getting hired for her social media skills is an example of how our everyday blogging, tweets, and status updates, can actually get us future jobs. In an economy that is suffering right now, this makes me very hopeful for the future. Our internships really are experience, and we do have skills that are needed in the job market.
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