With PR I know that crisis management is essential, however, I never understood the importance of it until this past weekend. Currently I am an intern for Athletic Media Relations. On Friday night there was a women’s basketball game, where the game was supposed to be on TV. The company that was broadcasting the game was new and unfamiliar with Utah State. In fact, virtually everything they set up was not correct, and with 3 minutes until game time, everyone that worked for the broadcasting team was in a bit of a panic.
The broadcasting company was in total chaos. I actually had a headset and could hear everything the producer was saying- I must be honest; it was almost humorous to see the way they were handling the situation. Instead of staying calm and fixing the problems, everyone was blaming someone else and nothing was getting accomplished.
Finally, at the end of the first quarter they had solved the problems, and the game was being videotaped. I learned how important staying calm and thinking clearly is in a stressful situation. While the broadcast team eventually figured everything out, it could have been solved much easier if everyone would have worked together and stayed calm and collected.
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