I recently did a PR campaign for Logan Glass with a group of PR specialists. We held an event that allowed the public to get free rain x and glass chip repair for one day. We also had free propaganda and refreshments. It was meant to be a “Kick off to Winter,” campaign and to bring Logan Glass back into the public’s eye.
The event was a great success. Not only did the public become aware of the quality of Logan Glass, but Logan Glass also became aware of how beneficial small events like this can be to their company. We also taught them the importance of social media, and set up an internet site and Facebook group for them.
Logan Glass is now also trying to appeal to the younger generation by giving USU students 15% off with their student I.D. card.
This project was great to see public relations in action.
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