Today as I was driving back from Las Vegas I could not help but critique every billboard I saw. With public relations and marketing both intertwining at times, I feel like it is now in my blood to find the positives and negatives of every commercial, magazine ad, and billboard.
I was amazed with how many billboards I saw that did nothing for me. It made me realize the importance of first impressions, and what is appealing to the human eye. From analyzing the billboards I concluded that color and layout are essential. I like to say, “If it doesn’t look pretty on the page, then it sure won’t look pretty on a billboard.”
However, I did find that the successful companies such as McDonald’s or Disney, all had billboards that drew me in. I wanted to read what it said, I wanted to look at it. They appealed to me, and sometimes even my emotions. Their tag lines got stuck in my head, and I remembered them long after we drove past it. I believe this proves that good PR and marketing is essential to becoming a good company.
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