FOR IMMEDIATE RELEASE
September 22, 2009
Burger Planet
Mr. James E. Muellenbach III, CEO
154 E. 200 S. Gary, IN
806-755-8889
j.muellenbach@burgerplanet.net
Burger Planet Brings Fitness Expert Jayne Petersen to the Team
Healthy Menu Items Now Available
GARY, Ind.- Celebrity fitness expert, Jayne Petersen, will be joining Burger Planet in their launch of a new healthy choice menu. Petersen will help plan the new menu, and make the public aware of the healthy alternatives.
Petersen has added an arrangement of new items to the fast food menu. If anyone is seeking to “cut carbs,” white meat chicken breasts wrapped in lettuce are now available, versus the traditional bun. Petersen has also added an assortment of five different fruit packets, as well as gourmet salads.
Muellenbach III, company CEO said, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Petersen is committed to get women healthy and to keep them fit. She has helped women celebrities transform their bodies, and has recently premiered on the Opal Whitcomb show, where she discussed her assistance with Opal’s dramatic weight loss. She believes in not only dropping the pounds, but also making sure that those pounds stay off.
Petersen believes in a balance. While Burger Planet still offers the conventional hamburger and fries, it now offers a health conscious menu that can appeal to more lifestyles.
“For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said Muellenbach III.
Muellenbach I founded Burger Planet in Indianapolis, Indiana in 1934. Since then the restaurant has been committed to putting its customer’s first, while becoming one of the fastest growing food chains. Muellenbach believes that with the wider variety of healthy options they now offer, the restaurant will continue to grow and promote a more healthy lifestyle among customers.
Media Contact:
Lacey Saxton Nagao
PR Specialist
208-380-5778
nice job. you had some really strong quotes and I like the way you positioned it as burger planet and Petersen working together and not just an endorsement. Good job!
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