The financial community may not trust social media for one reason or another, but they should not neglect these opportunities in IR. I believe social media has more advantages than disadvantages, and can bring more success than other conventional outlets.
Tuesday, September 29, 2009
Invest in Social Media (Oldham Post)
I agree with the opinion that it is time for the IR to gain trust in the social media, and invest in them. Social media is not going away. It continues to grow each year, in every way possible. More and more people are starting to get involved in social media, and it is becoming the number 1 way for people to stay connected not only with family and friends, but large organizations as well. It is becoming a giant news feed- whether people realize it or not.
It's More Than Money (Oldham Post)
I received an email today that had the following quote attached:
"[Thomas] Moran, who made his decision to leave journalism partly as a way of looking after his kids--Patrick, 15, Gracie, 12--realized he was setting a bad example. ‘You should do what you love, and I don’t think they enjoyed living with me moping around because I was miserable,’ he said, adding, ‘I mean, what was I going to do for fun--take up cooking and model trains?"
The line that seemed to stick out to me the most -"You should do what you love." Several times we get caught up in careers that have high prestige, and a better than average pay check. However, if our career does not make us happy, than the "big" paycheck may not be worth it... (except maybe to compensate you for the miserable 80 hours of work you put in).
When I was younger I did not care where I worked as long as I was bringing in a 6 digit income. However, as I grew older, and began to figure out who I really was, and what made me happy, I realized I would much rather have a slightly smaller paycheck, and not dread going to my job everyday. I think people should do what they love. When we do things that we enjoy, we live a much happier life.
I have learned that while you will always have people that disagree with your decisions, or give their advice far too many times, you should ultimately do what YOU want - not what your parents expect, or what your grandma has been bragging to everyone about for the past 5 years. In the end, it is your life, your career, and your happiness that is on the line. Doing what you love will make your own life more enjoyable, as well as those around you.
Thursday, September 24, 2009
Draft Press Release 3- Cause Promotion
FOR IMMEDIATE RELEASE
September 24, 2009
Cache Valley Area Investors Association
Preston Parker, President
www.cvaia.com
Achieving Financial Independence
Opportunity to Learn to Become Financially Independent for Life
LOGAN, Utah- Cache Valley Area Investors Association (CVAIA) is committed to teaching members how to increase their passive income, and become financially independent.
President of CVAIA, Preston Parker, said, “The biggest problem with financial independence is people don’t understand what passive income is and how to get it.”
According to Parker, passive income is money you get in return from investments. While you must work for earned income, and think about it, passive income does not require any thought. When you are able to live off of your passive income, you are financially independent.
Financial independence is achieved when you have a higher passive income then expenses. It is quite simple; you must either increase your passive income, or decrease expenses.
Once you learn to become financially independent you no longer have to worry about money. You can have a job that you love.
Parker said the reason for starting the company is because, “I want people to be happy, people are complaining about their jobs, but they don’t need to. This is America, the land of abundance. We should all be able to have jobs that we love. Passive income makes this possible."
The CVAIO meets every other Thursday in the Cache County Chamber of Commerce at 160 N. Main St. in Logan. The next meeting will be held on Oct. 1, at 7 p.m.
Professionals that are financially independent will be speaking at the meetings, and a question and answer period will follow. Parker encourages everyone to come to the meetings. No fee or experience is required.
Lacey Saxton Nagao
PR Specialist
September 24, 2009
Cache Valley Area Investors Association
Preston Parker, President
www.cvaia.com
Achieving Financial Independence
Opportunity to Learn to Become Financially Independent for Life
LOGAN, Utah- Cache Valley Area Investors Association (CVAIA) is committed to teaching members how to increase their passive income, and become financially independent.
President of CVAIA, Preston Parker, said, “The biggest problem with financial independence is people don’t understand what passive income is and how to get it.”
According to Parker, passive income is money you get in return from investments. While you must work for earned income, and think about it, passive income does not require any thought. When you are able to live off of your passive income, you are financially independent.
Financial independence is achieved when you have a higher passive income then expenses. It is quite simple; you must either increase your passive income, or decrease expenses.
Once you learn to become financially independent you no longer have to worry about money. You can have a job that you love.
Parker said the reason for starting the company is because, “I want people to be happy, people are complaining about their jobs, but they don’t need to. This is America, the land of abundance. We should all be able to have jobs that we love. Passive income makes this possible."
The CVAIO meets every other Thursday in the Cache County Chamber of Commerce at 160 N. Main St. in Logan. The next meeting will be held on Oct. 1, at 7 p.m.
Professionals that are financially independent will be speaking at the meetings, and a question and answer period will follow. Parker encourages everyone to come to the meetings. No fee or experience is required.
Lacey Saxton Nagao
PR Specialist
Wednesday, September 23, 2009
Final Press Release 2: Image Management
FOR IMMEDIATE RELEASE
September 23, 2009
September 23, 2009
Burger Planet
Mr. James E. Muellenbach III, CEO
154 E. 200 S. Gary, IN
806-755-8889
j.muellenbach@burgerplanet.net
GARY, Ind.- Celebrity fitness expert, Jayne Petersen, will be joining the restaurant, Burger Planet, in their launch of a new healthy choice menu. Petersen will help plan the new menu, and make the public aware of the healthy alternatives. While Burger Planet offered some healthy options in the past, the new menu has a much broader selection.
Petersen has added an arrangement of new items to the fast food menu. For customers seeking to “cut carbs,” white meat chicken breasts wrapped in lettuce are now available, versus the traditional bun. Petersen has also added an assortment of five different fruit packets, as well as gourmet salads. All sandwiches can be ordered without mayo, which will cut the calories by 150.
Muellenbach III, company CEO, said "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy." Muellenbach III is excited about the new menu items, and feels fortunate to have Jayne Petersen as part of the staff.
Petersen is committed to get women healthy and to keep them fit. She has helped women celebrities transform their bodies, and has recently premiered on the Opal Whitcomb show, where she discussed her assistance with Opal’s dramatic weight loss. She believes in not only dropping the pounds, but also making sure that those pounds stay off. Petersen said, “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Petersen believes in a balance. While Burger Planet still offers the conventional hamburger and fries, it now offers a health conscious menu that can appeal to more lifestyles.
“For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said Muellenbach III.
Muellenbach I founded Burger Planet in Indianapolis, Indiana in 1934. Since then the restaurant has been committed to pleasing customer’s needs, while becoming one of the fastest growing food chains. Burger Planet has 8,921 franchises in every state and spreads across 17 countries. Muellenbach believes that with the wider variety of healthy options they now offer, the restaurant will continue to grow and promote a more healthy lifestyle among customers.
Media Contact:
Lacey Saxton Nagao
PR Specialist
208-380-5778
Mr. James E. Muellenbach III, CEO
154 E. 200 S. Gary, IN
806-755-8889
j.muellenbach@burgerplanet.net
Burger Planet Brings Fitness Expert Jayne Petersen to the Team
Broader Selection of Healthy Menu Items Now Available
Broader Selection of Healthy Menu Items Now Available
GARY, Ind.- Celebrity fitness expert, Jayne Petersen, will be joining the restaurant, Burger Planet, in their launch of a new healthy choice menu. Petersen will help plan the new menu, and make the public aware of the healthy alternatives. While Burger Planet offered some healthy options in the past, the new menu has a much broader selection.
Petersen has added an arrangement of new items to the fast food menu. For customers seeking to “cut carbs,” white meat chicken breasts wrapped in lettuce are now available, versus the traditional bun. Petersen has also added an assortment of five different fruit packets, as well as gourmet salads. All sandwiches can be ordered without mayo, which will cut the calories by 150.
Muellenbach III, company CEO, said "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy." Muellenbach III is excited about the new menu items, and feels fortunate to have Jayne Petersen as part of the staff.
Petersen is committed to get women healthy and to keep them fit. She has helped women celebrities transform their bodies, and has recently premiered on the Opal Whitcomb show, where she discussed her assistance with Opal’s dramatic weight loss. She believes in not only dropping the pounds, but also making sure that those pounds stay off. Petersen said, “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Petersen believes in a balance. While Burger Planet still offers the conventional hamburger and fries, it now offers a health conscious menu that can appeal to more lifestyles.
“For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said Muellenbach III.
Muellenbach I founded Burger Planet in Indianapolis, Indiana in 1934. Since then the restaurant has been committed to pleasing customer’s needs, while becoming one of the fastest growing food chains. Burger Planet has 8,921 franchises in every state and spreads across 17 countries. Muellenbach believes that with the wider variety of healthy options they now offer, the restaurant will continue to grow and promote a more healthy lifestyle among customers.
Media Contact:
Lacey Saxton Nagao
PR Specialist
208-380-5778
-END-
Tuesday, September 22, 2009
Draft Press Release 2: Image Management
FOR IMMEDIATE RELEASE
September 22, 2009
Burger Planet
Mr. James E. Muellenbach III, CEO
154 E. 200 S. Gary, IN
806-755-8889
j.muellenbach@burgerplanet.net
Burger Planet Brings Fitness Expert Jayne Petersen to the Team
Healthy Menu Items Now Available
GARY, Ind.- Celebrity fitness expert, Jayne Petersen, will be joining Burger Planet in their launch of a new healthy choice menu. Petersen will help plan the new menu, and make the public aware of the healthy alternatives.
Petersen has added an arrangement of new items to the fast food menu. If anyone is seeking to “cut carbs,” white meat chicken breasts wrapped in lettuce are now available, versus the traditional bun. Petersen has also added an assortment of five different fruit packets, as well as gourmet salads.
Muellenbach III, company CEO said, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Petersen is committed to get women healthy and to keep them fit. She has helped women celebrities transform their bodies, and has recently premiered on the Opal Whitcomb show, where she discussed her assistance with Opal’s dramatic weight loss. She believes in not only dropping the pounds, but also making sure that those pounds stay off.
Petersen believes in a balance. While Burger Planet still offers the conventional hamburger and fries, it now offers a health conscious menu that can appeal to more lifestyles.
“For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said Muellenbach III.
Muellenbach I founded Burger Planet in Indianapolis, Indiana in 1934. Since then the restaurant has been committed to putting its customer’s first, while becoming one of the fastest growing food chains. Muellenbach believes that with the wider variety of healthy options they now offer, the restaurant will continue to grow and promote a more healthy lifestyle among customers.
Media Contact:
Lacey Saxton Nagao
PR Specialist
208-380-5778
Monday, September 21, 2009
The "Pizza Lady" (Oldham Post)
Everyday about noon, I find myself walking into the HUB at USU and pondering about what I will eat that day. However, after about three and a half steps past the entrance I always hear the high pitched voice with a Chinese accent, “Pizzzzza, would you like some pizza today…come try a sample… good pizzzzza!” I’m not sure if I am drawn to the actual greasy slice of pepperoni pizza, or to the small Chinese woman that wears her hair in a bun, with a cheesy smile and signature voice. One way or the other, she always seems to get me to buy a slice of pizza.
It occurred to me one day that this woman knows how to sell! She has the personality that can connect with anyone. If a student says something about the “pizza lady,” instantly a thousand other students know who their talking about. I think marketing and advertising is all about getting a signature look, slogan, etc. Often times, large businesses look past the small and simple things; which could be the best source of PR! People, who work for you and sell your product, have a large impact on who will purchase it.
It occurred to me one day that this woman knows how to sell! She has the personality that can connect with anyone. If a student says something about the “pizza lady,” instantly a thousand other students know who their talking about. I think marketing and advertising is all about getting a signature look, slogan, etc. Often times, large businesses look past the small and simple things; which could be the best source of PR! People, who work for you and sell your product, have a large impact on who will purchase it.
Sometimes it's Best to Keep Your Mouth Shut (Oldham Post)
I know it is now a week old, but I still cannot get over Kanye West at the Video Music Awards. I mean it would be different if he would voice his opinion after the show, or maybe even after Taylor Swift got off of the stage, but right in the middle of her acceptance speech? … I think he lacks some serious class. I can only imagine what his manager/PR specialist was thinking as they watched him make his move. I am sure they had a strong influence on Kanye West’s decision to apologize just a few days later. However, regardless of the apology, Web 3.0 made it possible for viewers who missed the show Sunday night to watch the clip over and over again. Not only did MTV broadcast the entire show again, but clips were everywhere from YouTube to the front page of Yahoo News.
Personally, I was not watching the show until I logged onto Facebook and saw a new status update that said, “I cannot believe what just happened to Taylor Swift at the VMA’s!” As any curious person would do, I instantly turned on the television, and then chatted with my friend on Facebook about what had just happened. It is amazing to me how fast information can spread on the Web- in fact; it even seems to spread faster than gossip in a small town!
In my opinion, Kanye West was not the only individual who made an unintelligent remark that night. When President Obama referred to him as a “jackass,” I found that a bit unprofessional for a man of his status to say. Yes Kanye West was a jackass for doing that, but Mr. President, next time leave it to the reporters or someone of less prestige than yourself to say.
Personally, I was not watching the show until I logged onto Facebook and saw a new status update that said, “I cannot believe what just happened to Taylor Swift at the VMA’s!” As any curious person would do, I instantly turned on the television, and then chatted with my friend on Facebook about what had just happened. It is amazing to me how fast information can spread on the Web- in fact; it even seems to spread faster than gossip in a small town!
In my opinion, Kanye West was not the only individual who made an unintelligent remark that night. When President Obama referred to him as a “jackass,” I found that a bit unprofessional for a man of his status to say. Yes Kanye West was a jackass for doing that, but Mr. President, next time leave it to the reporters or someone of less prestige than yourself to say.
Thursday, September 17, 2009
Final Press Release; Announcement
Draft Press Release 1; Announcement
FOR IMMEDIATE RELEASE
September 8, 2009
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
Phone: 661-772-7537
SOCIAL MEDIA CLUB COMES TO CACHE VALLEY
Access Open to Anyone Seeking to Learn and Promote Social Media
LOGAN, Utah – Individuals who are seeking to learn more about the benefits of social media in both a personal and professional environment, are encouraged to become a member of the local Social Media Club in Cache Valley.
According to Preston Parker, president of the Social Media Club of Cache Valley, “The goal of the organization is help people become acquainted with social media and create a network of like-minded individuals.” Social media is a powerful tool for promoting businesses and communicating with a broader audience. If any companies would like to offer a venue, they will receive free publicity through current members using social media such as Facebook and Twitter.
The social media club was founded in July 2009, by Parker, and local residents, who were apart of the Salt Lake chapter, and were interested in forming their own chapter in a more convenient location for monthly meetings. The Cache Valley chapter is a part of a global organization, headquartered in San Francisco.
The local chapter holds meetings on the second Thursday of each month at different locations. The next meeting will be a guest lecture by Loralle Choate, a woman who was invited to the white house based on her personal blog demonstrating her concerns about health care. It will be held on Thursday Sept. 10, at 6:30 P.M. at Club New York, located at 359 N. Main St. Logan.Parker said all ages are invited to the meetings, and is hopeful that the social media club will be a success in Cache Valley. More information can be found at the website, http://www.smccv.net/.
For media inquiries or more information on SMCCV:
Lacey Saxton Nagao
PR Specialist
Lacey.saxton@aggiemail.usu.edu
208-380-5778
-END-
FOR IMMEDIATE RELEASE
September 8, 2009
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
Phone: 661-772-7537
SOCIAL MEDIA CLUB COMES TO CACHE VALLEY
Access Open to Anyone Seeking to Learn and Promote Social Media
LOGAN, Utah – Individuals who are seeking to learn more about the benefits of social media in both a personal and professional environment, are encouraged to become a member of the local Social Media Club in Cache Valley.
According to Preston Parker, president of the Social Media Club of Cache Valley, “The goal of the organization is help people become acquainted with social media and create a network of like-minded individuals.” Social media is a powerful tool for promoting businesses and communicating with a broader audience. If any companies would like to offer a venue, they will receive free publicity through current members using social media such as Facebook and Twitter.
The social media club was founded in July 2009, by Parker, and local residents, who were apart of the Salt Lake chapter, and were interested in forming their own chapter in a more convenient location for monthly meetings. The Cache Valley chapter is a part of a global organization, headquartered in San Francisco.
The local chapter holds meetings on the second Thursday of each month at different locations. The next meeting will be a guest lecture by Loralle Choate, a woman who was invited to the white house based on her personal blog demonstrating her concerns about health care. It will be held on Thursday Sept. 10, at 6:30 P.M. at Club New York, located at 359 N. Main St. Logan.Parker said all ages are invited to the meetings, and is hopeful that the social media club will be a success in Cache Valley. More information can be found at the website, http://www.smccv.net/.
For media inquiries or more information on SMCCV:
Lacey Saxton Nagao
PR Specialist
Lacey.saxton@aggiemail.usu.edu
208-380-5778
-END-
Wednesday, September 9, 2009
Draft Press Release 1; Announcement
FOR IMMEDIATE RELEASE
September 8, 2009
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
Phone: 661-772-7537
SOCIAL MEDIA CLUB COMES TO CACHE VALLEY
Access Open to Anyone Seeking to Learn and Promote Social Media
LOGAN, Utah – Individuals who are seeking to learn more about the benefits of social media, and the future of communication can now become a part of the social media club in Cache Valley.
According to Preston Parker, president of the Social Media Club of Cache Valley, “The goal of the organization is help people become acquainted with social media and create a network of like-minded individuals.”
The social media club was founded in July 2009, by Parker, and local residents, who were apart of the Salt Lake chapter, and were interested in forming their own chapter in a more convenient location for monthly meetings.
The meetings are held on the second Thursday of each month at different locations. The next meeting will be a guest lecture by a woman who was invited to the white house based on her personal blog entries. It will be held on Thurs Sept. 10, at 6:30 P.M. at Club New York located at 359 N. Main Street Logan, UT.
Parker said all ages are invited to the meetings, and is hopeful that the social media club will be a success in Cache Valley. More information can be found at the website, http://www.smccv.net/.
For media inquiries or more information on SMCCV:
Lacey Saxton Nagao
Lacey.saxton@aggiemail.usu.edu
208-380-5778
-END-
September 8, 2009
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
Phone: 661-772-7537
SOCIAL MEDIA CLUB COMES TO CACHE VALLEY
Access Open to Anyone Seeking to Learn and Promote Social Media
LOGAN, Utah – Individuals who are seeking to learn more about the benefits of social media, and the future of communication can now become a part of the social media club in Cache Valley.
According to Preston Parker, president of the Social Media Club of Cache Valley, “The goal of the organization is help people become acquainted with social media and create a network of like-minded individuals.”
The social media club was founded in July 2009, by Parker, and local residents, who were apart of the Salt Lake chapter, and were interested in forming their own chapter in a more convenient location for monthly meetings.
The meetings are held on the second Thursday of each month at different locations. The next meeting will be a guest lecture by a woman who was invited to the white house based on her personal blog entries. It will be held on Thurs Sept. 10, at 6:30 P.M. at Club New York located at 359 N. Main Street Logan, UT.
Parker said all ages are invited to the meetings, and is hopeful that the social media club will be a success in Cache Valley. More information can be found at the website, http://www.smccv.net/.
For media inquiries or more information on SMCCV:
Lacey Saxton Nagao
Lacey.saxton@aggiemail.usu.edu
208-380-5778
-END-
Tuesday, September 8, 2009
The New Addition
Yesterday, our small family grew by one. Josh and I, got the most adorable new puppy in Phoenix! We weren't expecting to go to Phoenix to get a dog (in fact, it was for his dental school interview), but I fell in love with a 4 month year old beagle at the pet store, and could not live without him. After about 30 minutes of convincing Josh it would be worth it, he bought it for me! We named him "Ichi", which means "one" in Japanese. (Ichiro means "one son").
Tonight we are headed back to Utah, so we will see how Ichi does on the 12 hour drive! We both love our new little "child." (We figured we better have a trial run with a dog first, before we start having any kids!) Pictures of the new addition of our family will be coming soon:)
Wednesday, September 2, 2009
United's Fiasco
Several times in life we fail to appreciate something going right, until it goes completely wrong. A prime example of this situation is when United Airlines had “thunderclouds of bad PR.” Dave Carroll, a country singer that gained fame through this fiasco, had his Taylor guitar destroyed by the baggage handler’s of the airline. After a failed attempt to receive any reimbursement for the guitar from the airline, he wrote a song about the situation, and ended up causing severe damage to the United name.
I believe possibly one of the biggest mistakes the airline made was failing to create good communication internally. The public relations department did a poor job of talking with the customer service department. As a PR professional, one should be aware of everything going on within the company- whether it is good information or bad. Thus, it is essential to communicate with public relations so they have a chance to “spin” the situation and avoid as much negative media exposure as possible. The PR representatives of United should have heard about this incident directly after it occurred. They should have contacted Dave Carroll and negotiated an agreement of some sort. I am sure that if United had been more concerned about the situation of a country singer’s broken guitar, versus saving $3 thousand, the United brand would have suffered little or no damage.
The most ironic thing to me, is the fact that Carroll warned United that if he did not get reimbursed that he was going to write a song about his bad experience with their airline, yet they still did not satisfy their customer’s needs. The public relations department should have been well aware of the social media, and the harm that a simple song could bring to their company. In fact, Carroll released the song on Monday, by Tuesday there were 2 million views, and within the next two days United had lost $180 million in the stock market!
Carroll’s song was everywhere in the media. He actually became famous because of this song! PR professionals should know better than anyone, the power that Web 3.0 can have on individuals. The social media influences everyone. People can interact with other people and connect on several sites such as, YouTube, Facebook, Twitter, Gmail, etc. People who work in public relations use these tools to promote a company, and thus are well aware of the fact that one single post, message, or song, can be seen by millions of people in just a short period of time. To me, it seems to be like a domino affect. If one person watches a YouTube video and writes “United Breaks Guitars” on their Facebook wall, others will follow. It is quite a simple concept to understand; yet the affects are obviously devastating if one overlooks them- especially in the field of public relations.
I think United Airlines should take full responsibility for what happened to their company. Their unprofessional means to handle bad situations certainly became known to all of America. United appeared to be a company that cared little about it’s customers or their belongings. It not only cost the airline $180 million, but also a reputation known across the social media as “United Breaks Guitars.” I am sure that United will think twice before they deny their customers reimbursement for broken items. In fact, I am quite positive that their PR professionals must be working overtime now to make up for the fiasco. We should never underestimate the influence that a broken guitar, poor communication, terrible PR, and the social media can have on a company.
I believe possibly one of the biggest mistakes the airline made was failing to create good communication internally. The public relations department did a poor job of talking with the customer service department. As a PR professional, one should be aware of everything going on within the company- whether it is good information or bad. Thus, it is essential to communicate with public relations so they have a chance to “spin” the situation and avoid as much negative media exposure as possible. The PR representatives of United should have heard about this incident directly after it occurred. They should have contacted Dave Carroll and negotiated an agreement of some sort. I am sure that if United had been more concerned about the situation of a country singer’s broken guitar, versus saving $3 thousand, the United brand would have suffered little or no damage.
The most ironic thing to me, is the fact that Carroll warned United that if he did not get reimbursed that he was going to write a song about his bad experience with their airline, yet they still did not satisfy their customer’s needs. The public relations department should have been well aware of the social media, and the harm that a simple song could bring to their company. In fact, Carroll released the song on Monday, by Tuesday there were 2 million views, and within the next two days United had lost $180 million in the stock market!
Carroll’s song was everywhere in the media. He actually became famous because of this song! PR professionals should know better than anyone, the power that Web 3.0 can have on individuals. The social media influences everyone. People can interact with other people and connect on several sites such as, YouTube, Facebook, Twitter, Gmail, etc. People who work in public relations use these tools to promote a company, and thus are well aware of the fact that one single post, message, or song, can be seen by millions of people in just a short period of time. To me, it seems to be like a domino affect. If one person watches a YouTube video and writes “United Breaks Guitars” on their Facebook wall, others will follow. It is quite a simple concept to understand; yet the affects are obviously devastating if one overlooks them- especially in the field of public relations.
I think United Airlines should take full responsibility for what happened to their company. Their unprofessional means to handle bad situations certainly became known to all of America. United appeared to be a company that cared little about it’s customers or their belongings. It not only cost the airline $180 million, but also a reputation known across the social media as “United Breaks Guitars.” I am sure that United will think twice before they deny their customers reimbursement for broken items. In fact, I am quite positive that their PR professionals must be working overtime now to make up for the fiasco. We should never underestimate the influence that a broken guitar, poor communication, terrible PR, and the social media can have on a company.
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