A Skipped Generation (Oldham Post)

Over the past few days, I have been researching a company and beginning to do PR work for them. I have met with employees, the owner, and customers. I have outlined an agenda, and researched their competition. I found that their biggest flaw was the way they were presenting themselves, and making the public aware of them. They were not advertising in any way, shape, or form, and had just started a website 6 months prior.

I notified the boss on my findings, and told him that incorporating social media into the business would be a perfect way to appeal to a broader audience. To say the least, he was not sold on the idea. He did not understand how a simple "status update" could promote an entire business. He did not get why a "tweet" could make a college student choose their company versus another. He did not see the importance of all these "dating networks" (as he referred to them).

After hearing his opinion, we sat down and had quite the conversation. I explained to him that the younger generation thrives off of these sites. I gave him examples of college students and their blackberry phones and mac books, and how phone books are a thing of the past. The younger generation uses google to find out contact information for every business, person, and event. People like these networking sites because they are fast, simple, and convenient.

Fortunately, the boss quickly began to understand the importance of social media, and had a desire to appeal to the younger generation. i am pleased to say, the company has increased their marketing and PR skills, and in return, has increased their sales.