Kreb's Photoshop Assignment 2

These 2 images I edited in Photoshop. For the picture with Josh and I I did the following things:

1. Lasso Select

2. Hue Adjustment on Josh's shirt to change it from green to purple.

3. I used the paint brush tool to get rid of the fingers in the background.

4. I then did a contrast adjustment to darken the picture and make us appear more tan.

5. I did a clone stamp on Josh's face to get rid of a pimple.

For the PRSSA beach picture, I did the following:

1. Added a layer of beach water underneath the initial layer.

2. Erased the lettering so the ocean water would show through.

3. I added a layer on top that showed the ocean waves

4. I used the burn tool to make the sand appear wet by the created wave

5. I added name text (bottom right corner) and changed the opacity to make it look like it was written in the sand.

Kreb's Photoshop Assignment

Photoshop (Krebs Post)

I love designing and editing photos. These are two photos that I edited in photoshop. I did a custom selection, changed the hue/balance to get the color to change, then I did an inverse selection. I then adjusted the picture to black and white, then used the history brush on a few areas to go back to the original color, and made a duplicate layer to see some of the original colors of the photo.

Both pictures I did similar things too. I wanted to focus on the colors and create an original image that demonstrated my style. On the image where we are standing I cropped and rotated it to get a different angle. Photoshop is so much fun and a great way to express your creativity!

Resume (Kreb's Post)

I came across a quote that I really liked in particular that referred to a resume… “Don’t make your resume a moral statement; it’s a marketing document.” I believe this goes hand in hand with the job skills that I have received. While in public relations, it is our responsibility to show a company, person, or idea in the best light possible. While writing a resume, you are doing exactly that- marketing yourself in the best way you possibly can.

A resume should always be kept on one page. Similar to when you get a long email and instantly push delete because you have no desire to read such a lengthy email, potential employers do not have the time or desire to read long resumes. A resume is similar to a first date; show the best “stuff” you have to offer, and don’t expose it all.

Something interesting I learned was that you no longer are necessarily required to put a line for references. If employers need references they can contact you to receive their contact information. If you have a great source, like a CEO of a company, have them call prior to your interview with the company you are interviewing.

Online Etiquette (Krebs)

I thought I knew all the basic “rules” of being a social media guru, but the book Netiquette, really pointed out interesting facts that seem to often be forgotten. For example, in one section it talked about swearing on the web, even on a forum, and how it should never really be considered good mannered. While I agree with this, I think it is safe to say that we see this abused time and time again.

As far as email etiquette goes, one of the most important things I believe is to start the email off correctly. For example, do not refer to someone named “Jamie” or “Stacey” or even “Bracken” as a Ms. or Mr., unless you know it is a male or female. I know males and females with all of the names listed above, and nothing is worse then to start a letter by calling a woman “Mr.” While these this is simple and may seem a bit "common sense", it could ultimately save you a lot of embarrassment in the end.

Online Reputation

TO: Danielle M. Domichel

FROM: Lacey Saxton Nagao

DATE: December 1, 2009

SUBJECT: Online Reputation

Danielle M. Domichel, known to her friends as “Dani,” is from Salt Lake City. She attends college at Utah State University, where she is earning a minor in public relations. She received the Val R. & Ruth Ann Christensen Student Leadership Scholarship from Utah State last spring.

Danielle’s blog is at ddomichel.blogspot.com. She has several press releases posted, which demonstrates her minor in public relations. She also follows other people’s blogs with similar stories.

She recently commented on Jeffrey Skidmore’s Burger Planet press release saying, “Your press release was well written, I felt that you put much time and effort into getting all the information possible on story, into it. I might make one minor adjustment by putting a quote sooner in the story just to liven it up a little bit, but other than that... Great job!”

In 2001 she entered into the All American Team, which appears to be a competition at Lagoon.

Grandma is Right (Oldham Post)

When I was younger my grandma would always say, “It is not what you know, it is who you know.” She said this so many times that it seems to be melted into my brain. Once I got to college, and studied public relations, I felt like the same concept that my grandma had taught me was becoming reality. We learned the importance of networking and maintaining good relationships. My professors reiterated several times how vital it was to communicate with everyone we know- our family, friends, neighbors, roommates, employers, store clerks, et c.

This concept is becoming more real to me as I expand within the field of public relations. I have found that two things can get you far in this world-money and who you know. I find this extremely frustrating at times, yet helpful in some cases as well. I have learned to become better at maintaining relationships. I listen more intently to what people say, and take interest in their background. Public relations is constantly growing, and always changing. It is a profession in which I must be willing to meet new people, escape my comfort zone, and push myself past the norm of an “every day job.”