Jon Schmidt at USU (Oldham Post)

FOR IMMEDIATE RELEASE

October 4, 2009

Utah State University

Jon Schmidt

www.jonschmidt.com

Jon Schmidt at Utah State
World Known Pianist Will Perform in Logan

LOGAN, Utah- American pianist, Jon Schmidt, will be performing on Sat. Oct. 10, at the Kent Concert Hall at Utah State.

Schmidt is known for his entertaining performances, as well as his inspiration to beginning and advanced pianists alike. He does more than just "play the piano," he truly puts on a real "show." He has gained a vast amount of support throughout his career, touching the lives of many.

"I just went to my FIRST Jon Schmidt Christmas concert with my 16 year old son today and LOVED IT. Thanks for inspiring my son to challenge himself. He is playing waterfall and I saw three ships at his recital this weekend. Your show was amazing. Thank you for sharing your talent. You have blessed us all," said Sandy H, a resident of Utah.

Schmidt will begin his concert at 7 p.m. Tickets can be purchased before at the Utah State ticket office, or at the door.

For more information:

Lacey Saxton Nagao

PR Specialist

208-380-5778

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Attorney General Makes an Unknown Visit to USU (Oldham Post)

I was unaware that the Attorney General of Utah visited Utah State on Tuesday, until Preston Parker notified me on Thursday. As several others, I am still questioning how I never knew he was at Utah State? If I did not know any better I would have thought this was a secret visit that absolutely no one was supposed to know about. I am a media guru, who stays up to date on current events, reads newspapers, and is involved with social media. Even if all of the previous options failed at letting me know, certainly I would have found out by word of mouth, right?

It amazes me that a state run organization could fail so miserably at letting the public know that the Attorney General was coming to our hometown. After reading the press releases sent from the PR specialist of the A.G., I cannot blame the local newspapers for not writing a story on his arrival. To be honest, I probably would not have wrote a story either- simply because I would have followed the actions of local editors and not have opened the terribly titled email (that was supposed to be considered a "press release").

Is it not sad that the A.G. is running for U.S. Senator, yet his P.R. specialist cannot even let a small town know he is coming to speak? To me, this is a prime example of bad PR. Often times the power of public relations can get underestimated. However, if PR people fail to do their jobs correctly, newspapers never get the information or write a story, the public is never made aware, and the certain person or event that the PR was supposed to represent can quickly become a failure.

However, after negotiating, it appears that the A.G. will be making a return visit to Utah State. I am positive that this time all students will be made aware, as well as the entire population of Logan and surrounding areas. The date has not yet been confirmed, but is speculated to be in the next couple weeks.

For more information:

Lacey Saxton Nagao

PR Specialist

208-380-5778

lacey.saxton@aggiemail.usu.edu

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Final Press Release 3- Cause Promotion

FOR IMMEDIATE RELEASE

October 1, 2009

Cache Valley Area Investors Association

Preston Parker, President

www.cvaia.com

Achieving Financial Independence

New Club Offers the Keys to Financial Independence

LOGAN, Utah- Cache Valley Area Investors Association (CVAIA) is committed to teaching members how to increase their passive income, and become financially independent for life.

President of CVAIA, Preston Parker, said, “The biggest problem with financial independence is people don’t understand what passive income is and how to get it.”

Several people may not understand the concept of passive income. According to Parker, passive income is money you get in return from investments. While you must actually work for earned income and think about it, passive income does not require any thought. Passive income is made possible through investments. It is determined by how long you will last financially, if you stop working. When you are able to live off of your passive income, you are financially independent.

Financial independence is achieved when you have a higher passive income than expenses. It is quite simple; you must either increase your passive income, or decrease expenses. Passive income does not mean financial freedom. There are many people that have a high-earned income, but are not financially independent.

Once you learn to become financially independent you no longer have to worry about money. You can have a job that you love.

Parker started the organization 2 years ago, with a hope to better individual’s lives. “I want people to be happy, people are complaining about their jobs, but they don’t need to. This is America, the land of abundance. We should all be able to have jobs that we love. Passive income makes this possible,” said Parker.

The CVAIA meets every other Thursday in the Cache County Chamber of Commerce at 160 N. Main St. in Logan. The next meeting will be held on Oct. 1, at 7 p.m.

Professionals that are financially independent will be speaking at the meetings, and a question and answer period will follow. Parker encourages everyone to come to the meetings. No fee or experience is required.

For further information:

Lacey Saxton Nagao

PR Specialist

208-380-5778

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Invest in Social Media (Oldham Post)

I agree with the opinion that it is time for the IR to gain trust in the social media, and invest in them. Social media is not going away. It continues to grow each year, in every way possible. More and more people are starting to get involved in social media, and it is becoming the number 1 way for people to stay connected not only with family and friends, but large organizations as well. It is becoming a giant news feed- whether people realize it or not.

The financial community may not trust social media for one reason or another, but they should not neglect these opportunities in IR. I believe social media has more advantages than disadvantages, and can bring more success than other conventional outlets.

It's More Than Money (Oldham Post)

I received an email today that had the following quote attached:

"[Thomas] Moran, who made his decision to leave journalism partly as a way of looking after his kids--Patrick, 15, Gracie, 12--realized he was setting a bad example. ‘You should do what you love, and I don’t think they enjoyed living with me moping around because I was miserable,’ he said, adding, ‘I mean, what was I going to do for fun--take up cooking and model trains?"

The line that seemed to stick out to me the most -"You should do what you love." Several times we get caught up in careers that have high prestige, and a better than average pay check. However, if our career does not make us happy, than the "big" paycheck may not be worth it... (except maybe to compensate you for the miserable 80 hours of work you put in).

When I was younger I did not care where I worked as long as I was bringing in a 6 digit income. However, as I grew older, and began to figure out who I really was, and what made me happy, I realized I would much rather have a slightly smaller paycheck, and not dread going to my job everyday. I think people should do what they love. When we do things that we enjoy, we live a much happier life.

I have learned that while you will always have people that disagree with your decisions, or give their advice far too many times, you should ultimately do what YOU want - not what your parents expect, or what your grandma has been bragging to everyone about for the past 5 years. In the end, it is your life, your career, and your happiness that is on the line. Doing what you love will make your own life more enjoyable, as well as those around you.

Draft Press Release 3- Cause Promotion

FOR IMMEDIATE RELEASE

September 24, 2009
Cache Valley Area Investors Association
Preston Parker, President
www.cvaia.com

Achieving Financial Independence
Opportunity to Learn to Become Financially Independent for Life

LOGAN, Utah- Cache Valley Area Investors Association (CVAIA) is committed to teaching members how to increase their passive income, and become financially independent.

President of CVAIA, Preston Parker, said, “The biggest problem with financial independence is people don’t understand what passive income is and how to get it.”

According to Parker, passive income is money you get in return from investments. While you must work for earned income, and think about it, passive income does not require any thought. When you are able to live off of your passive income, you are financially independent.

Financial independence is achieved when you have a higher passive income then expenses. It is quite simple; you must either increase your passive income, or decrease expenses.
Once you learn to become financially independent you no longer have to worry about money. You can have a job that you love.

Parker said the reason for starting the company is because, “I want people to be happy, people are complaining about their jobs, but they don’t need to. This is America, the land of abundance. We should all be able to have jobs that we love. Passive income makes this possible."

The CVAIO meets every other Thursday in the Cache County Chamber of Commerce at 160 N. Main St. in Logan. The next meeting will be held on Oct. 1, at 7 p.m.

Professionals that are financially independent will be speaking at the meetings, and a question and answer period will follow. Parker encourages everyone to come to the meetings. No fee or experience is required.

Lacey Saxton Nagao
PR Specialist

Final Press Release 2: Image Management

FOR IMMEDIATE RELEASE
September 23, 2009

Burger Planet
Mr. James E. Muellenbach III, CEO
154 E. 200 S. Gary, IN
806-755-8889
j.muellenbach@burgerplanet.net

Burger Planet Brings Fitness Expert Jayne Petersen to the Team
Broader Selection of Healthy Menu Items Now Available

GARY, Ind.- Celebrity fitness expert, Jayne Petersen, will be joining the restaurant, Burger Planet, in their launch of a new healthy choice menu. Petersen will help plan the new menu, and make the public aware of the healthy alternatives. While Burger Planet offered some healthy options in the past, the new menu has a much broader selection.

Petersen has added an arrangement of new items to the fast food menu. For customers seeking to “cut carbs,” white meat chicken breasts wrapped in lettuce are now available, versus the traditional bun. Petersen has also added an assortment of five different fruit packets, as well as gourmet salads. All sandwiches can be ordered without mayo, which will cut the calories by 150.

Muellenbach III, company CEO, said "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy." Muellenbach III is excited about the new menu items, and feels fortunate to have Jayne Petersen as part of the staff.

Petersen is committed to get women healthy and to keep them fit. She has helped women celebrities transform their bodies, and has recently premiered on the Opal Whitcomb show, where she discussed her assistance with Opal’s dramatic weight loss. She believes in not only dropping the pounds, but also making sure that those pounds stay off. Petersen said, “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Petersen believes in a balance. While Burger Planet still offers the conventional hamburger and fries, it now offers a health conscious menu that can appeal to more lifestyles.

“For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said Muellenbach III.

Muellenbach I founded Burger Planet in Indianapolis, Indiana in 1934. Since then the restaurant has been committed to pleasing customer’s needs, while becoming one of the fastest growing food chains. Burger Planet has 8,921 franchises in every state and spreads across 17 countries. Muellenbach believes that with the wider variety of healthy options they now offer, the restaurant will continue to grow and promote a more healthy lifestyle among customers.

Media Contact:
Lacey Saxton Nagao
PR Specialist
208-380-5778

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